Our CEO Larry Bradshaw shares in his guest column with The Capital Gazette that The Village at Crystal Spring (a new proposed continuing care retirement community) will be for all seniors, not just those who are wealthy.
“The Village at Crystal Spring will not just exist for those seniors who will live there, but to serve seniors beyond the physical walls of our community. National Lutheran Communities & Services (sponsor of The Village at Crystal Spring) is celebrating its 125th anniversary this year, and with that comes a long legacy of caring for seniors across various socioeconomic demographics,” Larry said. “We have never asked anyone to leave any of our communities because of financial hardship. In order to do that, we give back more than $5 million annually to offset the cost of care for residents.”